Mohsan Rafiq / Web development & CRO
I help brands and agencies build better websites, improve buying journeys, and bring A/B tests to life. Shopify and CRO are central to my work, alongside CheckoutChamp, WordPress, and Webflow. You work directly with the person doing the work.
Built for real customer journeys.
Digital experiences, built to work
From Shopify and CheckoutChamp to WordPress, WooCommerce, and Webflow, I connect thoughtful implementation with CRO so your digital experience is useful, measurable, and ready to grow.
Before and after implementation. Visual changes are not a claim of conversion uplift.
Shopify services, by starting point
Choose the closest fit for your Shopify store. I can build a new experience, improve the path to purchase, or deliver your next test.
For a new store, a redesign, or a feature your current theme cannot handle.
Turn your brief into a fast, manageable storefront that works across the customer journey.
For a store getting traffic but losing customers between product discovery and purchase.
Find the friction, prioritize the right changes, and make the buying path easier to follow.
For a team with a testing roadmap that needs dependable Shopify implementation.
Build the variant, check the experience and tracking, then ship the approved winner.
Shopify + CheckoutChamp
Need more control after the product page?Connect your Shopify store to focused landing pages, checkout flows, order bumps, upsells, subscriptions, and post-purchase offers.
Shopify client“Super nice working with Mohsan.”
Anya R.“Mohsan did an excellent job - he was really quick to understand what needed to be done and quickly made the changes.”
Michel H.“Mohsan is by far the best and utmost professional web guy I've ever worked with.”
Jacqueline T.“I can't recommend Mohsan enough :) he understood the brief, he delivered what I asked and more.”
The work behind the solutions
See how design, customer questions, and technical requirements come together in a working digital experience.
Explore all case studies3 published projects
Spiess WineryA responsive Shopify build with a six-bottle case builder and custom cart functionality.
Inside the project
SnoozelessA mobile-first advertorial with reusable sections, variant selection, and native Kaching offers.
Inside the project
DON’T CALL IT DEO®Product pages, navigation, and education brought together in a two-product Shopify storefront.
Inside the projectYour next project
Have a website, storefront, or funnel that needs work? Tell me where it falls short and what you want it to do.
Discuss your projectFrom brief to working experience
You know what is being built, where feedback is needed, and what gets checked before release.
I work with you to define the customer journey, business goal, technical constraints, and what success should mean.
You and I agree on deliverables, dependencies, timing, and approval points before implementation starts.
I implement in a controlled environment and check responsive behavior, functionality, and agreed tracking.
After your approval, I release and hand over the work, then discuss any follow-up measurement or improvements with you.
A way of working that fits
A clear brief, agreed deliverables, and a scoped handoff.
Development or experiment delivery around your next priorities.
Notes from the work
Practical perspectives on websites, buying journeys, and the implementation choices behind them.
Explore all articles ↗Articles in preparation
New articles will appear here when published. In the meantime, explore the decisions and implementation behind my work.
Explore the case studies ↗A practical partner for digital experiences
I’m Mohsan, a web developer and CRO specialist. I turn design files, unclear requirements, and customer friction into digital experiences that are easier to use and easier to improve.
My work spans Shopify and CheckoutChamp ecommerce journeys, WordPress and WooCommerce builds, Webflow websites, and the CRO and experimentation work that helps teams make better decisions.
For brands, that means direct technical ownership. For agencies, it means dependable implementation support behind your client relationship.
Explore all servicesClient feedback
These reviews are published with permission. Public-platform reviews are identified by source; private feedback is labeled as shared directly by the client.
“Super nice working with Mohsan. He was super proactive, and did a lot of work for us. He listened to feedback and then he was able to work on the feedback. He was like a team member in house, overall good experience.”
“Mohsan did an excellent job - he was really quick to understand what needed to be done and quickly made the changes. He was also very helpful to answer all questions. Would definitely recommend and look forward to working with you again!”
“Mohsan is by far the best and utmost professional web guy I've ever worked with! Highly delighted experience!”
“I can't recommend Mohsan enough :) he understood the brief, he delivered what I asked and more. He answered all my questions quickly and was a pleasure to deal with. I will definitely be asking to use Mohsan for any future project. Thanks, Mohsan, really good work :)”
Before getting started
Have a different question? Include it in your project enquiry.
I help turn unclear website journeys, difficult buying flows, and technical limitations into a defined plan and working implementation. That can mean a new website, a focused improvement, a custom integration, or an experiment.
I work with Shopify, CheckoutChamp, WordPress, WooCommerce, and Webflow. The right approach depends on your business, current setup, content needs, and the customer journey you want to improve.
Not necessarily. I review what works, what is causing friction, and what your current platform can support. A focused improvement may be enough. I recommend a rebuild only when the requirements justify it.
Yes. I can implement supplied designs and recommendations, collaborate with your internal team, or provide white-label development for an agency. You work directly with me, with responsibilities and communication agreed at the start.
Share your website or project brief, priorities, and target date. I clarify the deliverables, integrations, content, and dependencies before providing a scoped quote and timeline. Changes to scope are discussed before additional work begins.
No responsible implementation can guarantee a lift without measurement. I can improve usability and build testable changes. When traffic and conversion volume support it, controlled experiments help determine what actually improves performance.
I provide an agreed handoff and can support ongoing development, fixes, and further improvements. For ongoing work, you and I prioritize a backlog and agree on scope and capacity.
Let’s start with your challenge
Share your website or project idea, the challenge, and your timeline. I’ll review the brief and discuss the right next step with you.
The enquiry opens a short project form. Scope and pricing are agreed before work begins.“Super nice working with Mohsan. He was super proactive, and did a lot of work for us.”
